Just how important is the perfect selfie? For Millennials, it’s enough to invest in an injectable treatment.
It turns out that more young people are getting BOTOX COSMETIC®. According to the American Society for Aesthetic Plastic Surgery, BOTOX among 19 to 34-year-olds increased 41% between 2011 and 2015 in the United States. Here are a few reasons why:
Social Media Pressure
The scrutiny of social media posts may influence some Millennials’ decision to have BOTOX. Snapping the perfect selfie has become an obsession, sometimes dubbed “selfie culture.” Selfies are so important that some even risk their life to capture the perfect photo. (Yes, “death by selfie” is an actual thing.)
According to one source, Millennials are expected to take 25,700 selfies in their lifetime and spend an average of 7 minutes per selfie, or more than 1 hour per week shooting, cropping, filtering, and posting.
The selfie obsession has created a niche market within the cosmetic community, too. We now have selfie-inspired plastic surgery procedures, including the FaceTime Facelift – a procedure that removes fat from under the neck to help you look better on your cellphone screen.
Millennials aren’t the only ones who want to look better on FaceTime. These procedures are also popular among business professionals who want to look their best during video conferences.
It Might Help Prevent Wrinkles
The jury is still out on this one, but some doctors recommend BOTOX as a preventive treatment. The logic being that getting regular BOTOX injections (which paralyzes the facial muscles, preventing them from creasing) will ultimately help you form fewer lines over time.
In a study of identical twins, one twin received BOTOX injections regularly for 13 years and the other did not. Pictures of the twins 10 to 15 years later showed the BOTOX twin with smooth, youthful skin while the other had normal facial expression lines. The study concluded that long-term treatment with BOTOX can prevent the development of facial lines that are visible at rest.
Prevention and treatment in one? Yes, please!
It Treats Premature Aging
Most people don’t really need BOTOX until the first fine lines appear – usually in the 30s and 40s. But for some people, it can be much sooner.
Premature aging from sun exposure, tobacco or drug abuse, or genetics can break down collagen and create wrinkles earlier than expected. When this happens, a good moisturizer might help a little, but it probably won’t suffice if your goal is post-worthy pics.
BOTOX helps treat these early signs of aging by relaxing the muscles that cause wrinkles, making the skin appear softer and smoother. Dermal fillers might also help this demographic due to the plumping effects, which is beneficial for collagen loss.
It’s Quick, Convenient, and it Lasts
Compared to surgical procedures like a facelift, BOTOX is a pretty easy, uncomplicated procedure. According to the website of Cosmedica, a nonsurgical skin care centre offering BOTOX In the Oakville and Burlington, Ontario area, BOTOX injections take only about 10 to 15 minutes to complete. This means you could have BOTOX performed over your lunch break, even if it’s only 30 minutes.
In addition to a quick treatment time, the long-lasting results may also appeal to Millennials. The Cosmedica website states that you should only need 3 to 4 appointments during the year to maintain your results, and that regular use can extend your new look even longer. And with Millennials snapping an average of 9 selfies per week, they’ll want to keep their flawless features as long as possible.